Similar types of ads also don’t usually have a good reason for the subject of the ad to be coming out the front- what is it moving towards? Those familiar with The Peanuts series of comics and cartoon shorts though will recognize this billboard as a small recreation of one of the more famous strips. While most other “crashing through the billboard” ads simply stick out the front of a thing, this one goes a step further and actually makes it appear to destroy the ad. Thus, the concept of making a giant ad out of a small commonplace object does well to capitalize on this idea. This concept is used frequently in film and many amusement parks to great measure. When we end up seeing something that isn’t the size we’ve come to expect, it invokes a sense of wonder and giddy. There’s a certain magic about big things that shouldn’t be big and small things that shouldn’t be small. While the visual interest and excitement of something approaching the audience is still there, the horse, night, and fantasy environment aren’t something people are as used to seeing and make it stand out. A horse however is a new spin on the old formula. GalavantĬars and planes “breaking through” the billboard are a commonly recurring theme when you look at many 3D billboards. The majority of the ad is actually in the cigarette butt itself- the sign conveys the information it needs to convey but the eye is naturally drawn to the cigarette due to the contrasting light color compared to the billboard. It seems like a lot more is going on here thanks to the 3D cigarette butt under the sign, but this billboard is the picture of simplicity. If one were to take a moment to really look at the actual graphics of the billboard, they would quickly realize that it is comprised entirely of some plain text on top of a colored background. Compared to lavish and impressive set pieces on some of the other billboards, this ad’s simplicity shows that creating an effective 3D billboard doesn’t necessarily require a huge budget. HairclubĬompared to some of the other selections on our list, this ad doesn’t necessarily push the boundaries of what can be done with 3D billboards. The fact that they were able to coordinate this level of cross promotion not just once, but multiple times, is astounding. It doesn’t stop here though, Donatos has actually teamed up to do similar ads for their pizza with other brands. When two advertisements end up crossing paths like this the result is an unusual but unique synergy which ends up benefitting. Consumers are used to advertisements competing with each other, each in their own little separate pieces of the world. The most impressive part of this billboard is the fact that they’ve actually teamed up with another advertisement. Here are some of the best and most creative examples of 3D billboards from a variety of companies and industries. Billboards offer advantages and freedom that other mediums such as banner ads won’t be able to compete with. Especially in our era of digital media, advertisements which utilizes real-life 3D space are often overlooked by creative agencies.
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